Core Retainer System
Google Ads, Local Service Ads, Map Pack rankings, and transparent ROI reporting — all four channels running together as one system. $2,500/mo management fee. Ad spend paid directly to Google.
The Opportunity
The Summit Lead Engine builds your presence across all four — so your business appears before a competitor at every position on the results page.
Layer 1
Appear above everything else. Google Verified badge, pay per verified lead. The highest-trust position on the results page — most competitors are not there.
Included
Layer 2
The three organic local listings with a map. Free placement driven by GBP optimization. 46% of local clicks happen here — the most valuable free real estate in search.
Included
Layer 3
Keyword-targeted text ads below the Map Pack. Full control over which searches trigger your ads, your budget, and your messaging. Immediate, scalable, and fully tracked.
Included
Layer 4
Your website ranking for relevant searches. Built over time through technical SEO, content, and authority signals. The Lead Engine monitors this through Search Console.
Monitored via GSC
What's Included
None of this is bolt-on. Every piece works together — and removing one weakens the others.
The Launch Sequence
From signed proposal to full system running — every client moves through this sequence.
Days 1–30
GSC audit, GBP optimization, LSA setup and verification, Google Ads campaign build, conversion tracking, Lead Vault dashboard built.
Days 31–60
Ads learning period ends, first bid optimizations, negative keyword list refined, GBP ranking tracked, LSA lead quality review, Month 1 Loom report.
Days 61–90
Consistent lead volume from paid channels, Map Pack movement confirmed, strategy review call, Month 2 report, system fully operational, month-to-month begins.
Investment
Summit Digital charges a management fee. You pay your ad budget directly to Google.
Management Fee
Summit Lead Engine: $2,500/month
Covers all system management: GSC, GBP, LSAs, Search Ads, conversion tracking, Lead Vault dashboard, and monthly Loom reporting. Fixed — does not fluctuate with ad spend.
90-day onboarding, then month-to-month.
Ad Spend — Paid Directly to Google
Recommended monthly ranges for competitive markets:
Local Service Ads: $500–$800/mo
Google Search Ads: $1,500–$3,000/mo
Actual budgets set collaboratively based on your service area and target volume.
Who This Is For
The right fit for businesses that are tired of renting leads from shared platforms and are ready to own their local search presence. Available nationwide.
FAQ
What does the $2,500 per month cover?
The management fee covers Google Search Console monitoring, Google Business Profile optimization and maintenance, Local Service Ads setup and weekly management, Google Search Ads campaign management, conversion tracking, and a Looker Studio Lead Vault dashboard with monthly Loom reporting. Ad spend is paid directly to Google and is separate.
How does the ad spend model work?
There are two line items: Summit Digital's $2,500/month management fee, and your Google Ads and LSA budget paid directly to Google. We manage the work — you fund the placement. Summit Digital never holds or touches client ad budgets. Typical LSA spend runs $500–$800/mo. Search Ads typically run $1,500–$3,000/mo depending on market and service area.
How quickly will I see results?
Google Ads and Local Service Ads can drive calls within 24–48 hours of launch. Map Pack movement typically begins within 60–90 days. Most clients see consistent, trackable lead volume within the first two weeks of paid campaigns running.
What is the Lead Vault dashboard?
A custom Looker Studio dashboard built at onboarding showing cost per lead, lead volume by channel, and Map Pack position. Updated automatically and shared monthly with a Loom walkthrough. Reported against cost per acquisition — never vanity metrics.
Is there a contract?
Initial 90-day commitment — the minimum window for the full system to be built and delivering results. After 90 days it continues month-to-month with 30 days written notice to cancel.
What is not included?
Ad spend (paid directly to Google), website builds, social media management, and content writing beyond ad copy and GBP posts. All available as standalone à la carte services.
Keep Building
A free Search Gap Audit shows you which Map Pack positions your competitors are holding, what keywords they are bidding on, and what full-page dominance would look like for your business.
Book Your Free Search Gap Audit
